The Problem
The client was stuck at $30k/month revenue with a decaying Meta account and rising acquisition costs. Their creative was static and failed to trigger emotional buys.
Our Engineering Solution
01. Account Clean-up
Switched to a "Broad" targeting structure to allow Meta's AI to find global buyers without interest-group friction.
02. The Hook Lab
Produced 15 high-velocity UGC videos focusing on the "Unboxing Experience" and "status-building" psychological triggers.
03. CAPI Implementation
Fixed tracking gaps using a server-side Conversions API, recovering 22% of previously lost sales data.
▲ 6-Month Scaling Velocity Curve
The Challenge
Scaling a skincare brand past $10k/day spend without a massive ROAS drop. Competition in the beauty niche was at an all-time high during Q4.
The Architecture
01. Omnichannel Sync
Synchronized Google Search (Intent) with TikTok (Discovery) to create a multi-touch ecosystem.
02. LTV-Based Bidding
Configured the Meta pixel to bid specifically for "High Value Customers" based on historical purchase data.
By using Performance Max (Google) and TikTok Spark Ads simultaneously, we created a "Surround Sound" effect that increased brand searches by 300% in 90 days.