TERMS OF SERVICE.
CONTRACTUAL FRAMEWORK FOR PERFORMANCE PARTNERSHIPS.
1. Engagement & Engineering
By accessing the Huluplex platform or engaging our performance services, you enter into a binding agreement to operate under the "Performance Engineering Standards" outlined herein. Huluplex reserves the right to refuse service to any entity that does not meet our "Brand Scalability" criteria.
2. Media Spend & Liability
Huluplex manages advertising budgets on behalf of clients; however, all media spend is billed directly by the platforms (Meta, Google, TikTok) to the client's payment method.
Clause 2.1: Platform Volatility
Huluplex is not responsible for ad account suspensions, shadowbans, or algorithmic shifts caused by platform policy changes. We engineer solutions within existing constraints but do not control the platforms' ultimate decisions.
3. Intellectual Property (IP)
All creative assets, scripts, and video edits produced by the Huluplex Creative Lab remain the property of the client only upon full payment of the monthly management or production fee. Huluplex retains the right to showcase anonymized performance data as part of our proprietary "Proof of Concept" library.
4. Performance Fees & ROAS Targets
Our "Scaling Model" often includes a base fee plus a percentage of ad spend or revenue share. These figures are calculated based on the data reported by our primary attribution tools (e.g., Triple Whale/Northbeam).
Clause 4.3: Net Profit Realism
While we optimize for high ROAS and MER, the client is responsible for maintaining healthy product margins and supply chain stability. Huluplex is an acceleration engine, not a business model auditor.
5. Termination Protocol
Either party may terminate the deployment with a 30-day written notice. Upon termination, all "Active Scaling Systems" will be handed over to the client, and all Huluplex proprietary tracking scripts must be removed from the client's store within 48 hours.
6. Limitation of Liability
In no event shall Huluplex Performance Systems be liable for any indirect, incidental, or consequential damages, including loss of profits, arising from algorithmic fluctuations or market conditions.
BY PROCEEDING, YOU ACKNOWLEDGE THE HULUPLEX OPERATING STANDARDS.